4 Benefits Of Cold Market Prospecting

cold market cold outreach linkedin prospecting May 06, 2022

There are two types of markets for prospecting, a warm market, and a cold market.

If you don’t know what those mean don’t worry I have you covered.

Your warm market is essentially your friends and family or people you know personally.

The cold market is the individuals who have no clue who you are. You all have never met or seen each other.

You run into these people every single day. There are way more people out here that you do not know than you do know.

So learning cold marketing prospecting skills is a fantastic way to build your business online. 

Below are 4 of the many key takeaways our business has benefitted from doing cold market prospecting online.

And, remarkably enough, these 4 benefits can help you out, too!

  1. Finding new business: New clients, recruits, strategic partners, etc.

  2. Working with people ALL across the country and/or world: Rather than being confined to your city and/or state, you can reach someone halfway across the world only in a few seconds.
  3. Develop your own following/brand: Similar to the point above, by having a much larger potential audience, you're able to find the "right" people that YOU resonate with.

  4. Demonstrating your experience to a complete stranger: If you call a stranger and leave a voicemail, they might not listen to the voicemail, and your time was wasted. On the flip side, if you send someone a LinkedIn Connection Request and they don't accept it, they still can check out your profile to learn a bit more about you.

Want to see how our clients are contacting 1,100+ new people each month and are receiving a 54% response rate on LinkedIn? 

Yes I Do