Making Over 30,000 Prospecting Contacts Has Taught Me This!Aug 04, 2022
Making over 30,000 prospecting contacts has taught me a thing or two.
If I could do it all over, here are the top 5 prospecting mistakes I'd avoid:
Mistake #1: Trying too hard to be agreeable.
To build a long-term business, it's okay to be polarizing. Meaning, it's OKAY for people to NOT like you.
Don't compromise what's important to you just for another bad client.
Mistake #2: Making small talk.
No successful business professional cares to make small talk with you on LinkedIn.
They'd rather be on a date with their spouse, golfing with their friends, watching their favorite college football team, or pretty much ANYTHING other than making small talk with you.
Mistake #3: Thinking everyone is an ideal prospect.
MOST people aren't an ideal prospect for you, and that's okay.
It's actually easier to gain traction and build a successful business by obsessing over ONE very particular group of people. This allows you to stop wasting time with anyone who isn't a perfect fit.
Mistake #4: Trying to sell something that your ideal prospect doesn't want.
For example, I tried selling 1-on-1 coaching to Financial Advisors for over 1 year, and it was... tough... to say the least...
Once I started selling Lead Generation, everything changed.
For example, if you aren't focused on Fee-Based business for your financial advising clients, give it a try. I bet it could change your business drastically.
Mistake #5: Doing my prospecting manually for too long.
Automation, genuinely, is a game-changer if done the right way.
If you're a Financial Advisor and are still looking to find new clients, ask me about how beneficial automation on LinkedIn can be for you.
It can work wonders, trust me.
Want to see how our clients are contacting 1,100+ new people each month and are receiving a 54% response rate on LinkedIn?